Haira specializes in supporting and initiating projects in strategic locations inside cities aimed at improving the residents’ quality of life while benefitting the natural environment and the urban space.

The measures cities are taking to prepare themselves for climate change and to mitigate its impacts, as well as coping with the challenge of urban congestion are critical. Their importance is immense both at the local and global levels. 

Cities implement urban sustainability practices, primarily renewal of the public space in an effort to reduce urban heating, to expand the green, natural areas and revitalize ecosystems. 

The public space is also a community catalyst – it is the space for placemaking, it is what gives one a reason for walking, it strengthens the sense of belonging and facilitates cultural and community activities. 


The public space as the main arena for engineering a spatial, environmental and community change

Haira draws its inspiration from several content areas. It bridges between theory and practice to create an innovative language for urban intervention, which consists of two synergetic moves – moves that complement one another: 

Long-term strategic project for renewal of the public space through nature-based solutions. The project is built in a shared process that includes data analysis, studying the space and building a conceptual, organizational and physical framework for its realization.  


Tactical moves and local projects – as a proof of concept, examination of the usefulness and needs solution, and as a confidence-building exercise between the community and the authority through activism.  


Haira creates an innovative language for urban intervention in three activity circles

  1. Circle I – Physical: Intervening in the public space through space-altering strategic planning, supporting local projects and tactical moves.
  2. Circle II – Organizational: Development and implementation of organizational steps based on partnering with the municipal team, multi-sectorial strategic partnerships and participatory processes.
  3. Circle III – Communal: Building communities around local initiatives and around physical spaces for development.


Haira develops and implements a unique urban sustainability methodology.

The key principles of this methodology apply in all the cities in which Haira operates and in all the project types. Each principle is backed by a special work method that gets developed through the contact with the ground level and in accordance with the local needs of each city. The result is building a spatial network of urban sustainability consisting of localized projects and interlinked street sections (axes) based on the unique layout of each urban area.

  • Haira creates location-specific solutions that comprise a different basket of solutions for each city.
  • Haira creates a platform for joint dreaming, enabling visualization of an optimal spatial future and creation of a future picture of reality, one based on a concrete sustainable vision for the urban space.
  • Haira focuses on promoting nature-based solutions and a lifecycle thought process that place the emphasis on rehabilitation of the natural stratum and transforming it into a vital infrastructure in the development and building of the city.
  • Haira operates through multisectoral partnerships and implementation of multidisciplinary knowledge to deliver a holistic, long-term solution while creating force multipliers and a network of stakeholders that will support the urban initiatives.
  • Haira promotes data-based decision-making practices, learning through doing and participatory processes by means of purpose-built tools.


Haira operates in three cities in Israel: Nahariya, Arad and Kiryat Bialik. Haira is currently expanding its work into additional cities.

The Haira program is supported by the Beracha

Meet the Team

What is your personal connection to the Haira program?

Haira enables me to use my multidisciplinary knowledge and my political experience for the benefit of the urban spaces in which we operate. In addition, the program inspires and fuels my ongoing academic research.

Head of Urban Sustainability in The Natural Step Israel, which aims to employ and promote sustainability throughout Israeli society. Liat has worked in various roles in social change organizations and as a corporate responsibility director in large companies. She has extensive experience in building cross-sectoral partnerships, business development and is extremely familiar with public and political systems.

She holds a B.A. in social sciences from the Open University and an MBA in globalization and democracy studies from the Open University. She is currently writing her thesis in a doctoral program at Ben-Gurion University on the connection between sustainability and trust of residents in local authorities.

Liat has been serving as a councilwoman in the city of Kiryat Ono since 2008.

Guided by the “horizontal leadership” approach, Einat accompanies social organizations in change processes, offering a methodology that provides many people within the organization an opportunity to take part in shaping and leading the desired change.

In her position as Operations and Project Manager at JDC Israel, she developed entrepreneurship programs, and took part in the establishment of the “Mifras” educational initiatives organization and ran its fellowship program.

Einat also belongs to the IMO, in which its international members, consultants from ten countries strive to develop the concept of horizontal leadership throughout the world.

She a B.A. in industrial design and an MBA in business administration.

What is your personal connection to the Haira program?

Haira in my view is connections. Primarily between private life and work. I live in the city so everything we deal with is relevant in my own personal life. Then comes connections between various disciplines; between the past and the present and most importantly, between residents among themselves as well as between them and the decision makers and the city in which they live.

What is your personal connection to the Haira program?

For me, the Haira program combines my great professional loves: fun and fruitful teamwork, promoting happy public spaces, deep connections between local authorities and their residents as well as the residents to their cities as well as adding trees to cities’ landscapes.

Hila is an architect and city planner. She is the founder and editor of the online magazine “Street Language” and partner at “Publica” – a consulting firm specializing in managing urban strategy and planning for local authorities, government ministries and philanthropic foundations, with a spatial and social emphasis. Hila has extensive experience in strategic management and spatial planning both in local authorities, the academia and in the entrepreneurial arena.

Hila also has urban planning research experience. She has MBA in planning from the Department of Geography at Tel Aviv University and was part of the ‘founding generation’ of the research team of the Laboratory for contemporary Urban Design (LCUD).

In addition, Hila is a lecturer on multi-aged public spaces. at the Department of Geography at the Hebrew University of Jerusalem.

Head of ‘Haira’.

Liron is a trained product designer. She holds an MBA in multidisciplinary environmental studies from the Porter School at Tel Aviv University. She has researched materials and technologies in the materials library at the Design Museum in Holon, and founded “Materyus”, a consultancy agency with expertise in sustainable materials and technologies for the products and construction industry. Liron was part of the planning team and oversaw the establishment of the Israeli crew’s “Zero Energy House” in the international “Solar Decathlon” competition.

As part of her work at the Israeli Green Building Council (ILGBC), she set up and managed the online for green building catalog, managed the development of the ‘Neighborhood 360‘ measurement tool for planning and developing sustainable neighborhoods and managed the implementation of the ‘Mar’eh-Makom‘ tool to promote walkability in the city.

What is your personal connection to the Haira program?

That moment when you’re riding your bicycle in a vibrant urban center; it’s nice out, you see so much greenery and interesting people around you and you hear inspiring music in the background. That moment is quite rare here right now. I would like to see more sights like this in cities we work with.

אבני הדרך

- תהליך העבודה-


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